Coca Cola LED Banners
Date
2023-2024
Client
Coca-Cola Europe CCEP
Coca Cola, Fluid Motion. Bold Emotion.
When the spotlight hits the field, every pixel counts. During the UEFA European Championship, Coca-Cola Europe and Aquarius challenged us to bring energy, emotion, and brand power to the stadium’s LED banners — a space where visibility is everything, and milliseconds define impact. At 3DLEGENDS, we transformed that brief into motion that moved both the game and the crowd.
The Challenge
Coca-Cola and Aquarius needed LED-banner animations that celebrated national pride for Team Oranje, while maintaining the distinct brand DNA of each beverage. The creative challenge: make it playful yet premium, energetic yet elegant, and instantly recognizable in an arena filled with visual noise.
Every animation had to communicate support, excitement, and authenticity — all within a few looping seconds.
The Approach
We combined cinematic fluid simulations with precise motion design to capture each brand’s essence:
– Coca-Cola — bold, confident, full of life.
– Aquarius — refreshing, dynamic, and in motion.
Each sequence was custom-built in 3D, blending realistic liquid physics, packaging visuals, and brand-color energy waves that responded to rhythm and tempo — creating motion that felt alive. Every animation was tested across multiple LED formats to ensure maximum legibility, contrast, and emotional impact in a fast-paced stadium environment. By merging design artistry with brand psychology, we created visuals that not only caught the eye — but anchored the brand in memory.
The Result
Striking LED-banner campaigns that stood out in crowded sports arenas.
Increased brand visibility and audience recall during major live events.
Custom simulations that embodied each brand’s identity — from Coca-Cola’s iconic energy to Aquarius’ fluid freshness.
Production built for scalability across future sports sponsorships and global markets. Every frame was designed to do one thing: move people — emotionally and visually.
The Impact
The campaign delivered what every brand seeks at major tournaments — presence with purpose.
The banners didn’t just advertise; they energized the experience. Fans cheered for the game, but the brands stayed with them — bold, fluid, and unmistakably their own signature .
