Manutan 360 tool
Transforming B2B shopping into a legendary experience
For Manutan, a leading player in the B2B market, we teamed up with creative agency Springbok to develop the Manutan 360 Tool: an innovative online shop where customers don’t just view products, they experience them in a realistic 3D environment. From reception areas to offices, sports halls, and workshops – users can virtually walk through spaces, explore products, and immediately see how they fit into their own context.
The challenge
B2B webshops are often functional but rarely inspiring. Manutan wanted to change that by creating a platform that gave customers clarity, confidence, and convenience in their purchasing journey.
The Process
Together with Manutan and Springbok, we worked intensively for weeks to bring this idea to life. By combining our 3D expertise with their brand strategy, we created a tool that is user-friendly, visually powerful, and future-proof. Through close collaboration and an agile approach, we built, tested, and refined iteratively — always keeping the end-user experience at the center.
The Result
The Manutan 360 Tool elevates B2B e-commerce to an entirely new level:
Increased engagement
Customers spend more time exploring in the interactive environment.
Better decision-making
Products are experienced in context, boosting trust and clarity.
Stronger conversions
Selecting products in a realistic setting makes choices easier and faster.
Brand differentiation
Manutan positions itself as an innovative and customer-first leader in its industry.
The Recognition
The impact didn’t go unnoticed. At the Dutch Interactive Awards 2025, the tool earned the Silver Award in the B2B category — a recognition of the hard work, creativity, and close collaboration between all partners involved.
